I’ve included a picture of the spreadsheet at the end of
this post. In that spreadsheet, I have
separated out the shipping fees collected on purchases from revenue because
AMZN doesn’t actually sell shipping.
Instead, I included the shipping fees collected as part of non-operating
income. The 10-k implied that there were
some shipping costs associated with “net services sales,” but I haven’t seen a
specific amount, and I’m thinking that it isn’t much, so I’m just going to
assume that all of the shipping fees collected were included in “net product
sales.” As far as total net sales go, it
won’t make any difference anyway. The
shipping fees paid by AMZN for receiving goods is included in inventory, which
as far as I’m concerned is fine, and results in those costs being recognized at
the same time as sales are recognized. Outbound
shipping charges when AMZN offers free shipping are also included in the cost
of sales, but I have chosen to separate those charges out, and list them as a
separate expense, near Marketing. This
makes sense to me because AMZN states in the 10-k that they view those costs as
marketing costs.
I would like to have been able to do the same kind of thing
with depreciation, but AMZN includes depreciation expense in whatever the
corresponding operating expense category is, and I’ve not been able to find a
breakdown of how much is included in what category.
After changing the Income Statement around a bit to suit me,
i.e. taking shipping fees received out of revenues, AMZN’s operating income was
negative in 2011 and 2012. Perhaps I
should have netted out the shipping, which would have resulted in the same
operating income as before, but the way I see it, the money AMZN collects for
shipping isn’t really part of their operations, as I said earlier, but the cost
of shipping is since shipping has to be paid on most of the stuff that AMZN
sells, and AMZN stated in their own 10-k that they view those charges as
marketing expenses.
Sales growth has been admirable, to say the least. I just read an article somewhere that
expressed concern about the deceleration of sales growth, which made me laugh
because I think it’s a little bit unreasonable to think that sales are going to
increase at 40% for long, when total sales are over $60B.
I’ve also included a same-size income statement, which shows
everything on the income statement as a percentage of sales. As I noted in my last post, there doesn’t
really look like any single item that is alarmingly out of control. The problem looks more like nearly every
operating cost is rising slightly faster than sales, and in retail, where the
net profit margin is only around 3% or so, it doesn’t take much to fall from a
profit to loss. And as it turns out,
AMZN’s profit margin was only 3.5% when they were profitable. The good news here is that AMZN’s gross
margin is actually expanding a bit, just not fast enough to make up for the
increasing cost of just about everything else.
So, at this point in time, I’m feeling pretty negative about
AMZN. Profitability has never been
exceptional; it is about comparable to most retailers. I realize that in the end what matters are
cash flows, and having not really looked at those yet, I’m just going to take a
guess and say it looks good. I don’t say
that for any reason other than AMZN put their statement of cash flows first in
their 10-k, which is a subtle way of saying “this is the most important thing.” I don’t know why, I just tend to look at
things in this order: Income statement, balance sheet, and then cash flows.
I’m sure I’m missing all sorts of stuff here, and would
appreciate any comments anyone out there might have. Sometime in the next few days, I hope to move
on to AMZN’s balance sheet.
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